How to choose the perfect lamp on the shelf in the supermarket?

Supermarkets are probably the most frequently traded areas for goods. A supermarket shelf is a centralized place for supermarket goods. Lighting, as a carrier for connecting customers and goods, largely determines our buying behavior.

Good lighting not only requires sufficient brightness so that customers can see the product information. But also need to have a good ability to restore color, so that goods are more attractive.
How can we make the colorful and attractive products on the shelves attractive and stimulating customers’ desire to get them into the bag?

Shelf display is the main display method of supermarket goods. The lighting of shelf area should be considered from the activities of people in the supermarket space.

People visiting the supermarket will have two basic actions: search (quick browsing) and selection (watch carefully).

There is no doubt that for the shelf display area, the visual target objects of these two actions are the goods on the shelf. Therefore, lighting design should try to illuminate the goods on the shelves.

Shelf area line-of-sight analysis: For example, for the shelf area, the visual function and comfort are better when the ratio of vertical illuminance (shelf) to horizontal illuminance (ground) is not less than 2:1. Therefore, it is recommended to keep the ground illumination at 300 lux, the vertical illuminance in the middle of the shelf is not less than 600 lux.

Shelf area, usually with linear lights or wide-angle track spotlights to provide lighting, taking into account the basic lighting and vertical lighting shelves.

With the led linear trunking system, the light is even and the installation is simple. The spotlighting solution can highlight the focus, but the lighting effect is more freedom of debugging. General supermarkets use led linear light, boutique supermarkets will choose orbital shooting Lamp lighting way.

How to arrange the LED linear trunking system?

The Wrong linear tracklight layout as below:

The vertical arrangement of linear trunking luminaire and shelves does not make the most effective use of the lighting system. Some unnecessary areas are detrimental to the economics of lighting. For example, lighting at the top of a shelf is an uneconomical way of lighting.

Second, this lighting method cannot provide enough uniform vertical illumination for the shelves of display goods, affect the display of goods and the transmission of visual information, thereby affecting the shopping experience and sales.

The Correct linear tracklight layout as below:

 

led linear trunking luminaires are arranged in the middle of two rows of shelves, which can not only ensure the basic lighting of the channels, but also ensure the vertical illuminance level of the shelves on both sides, and avoid the uneconomical caused by the waste of lights.

In order to achieve the purpose of improving the vertical illuminance of the shelf area, what kind of light distribution curve fixture is most suitable when lighting the light along the center of the shelf?

For a linear lamp, the answer is double Asymmetric light distribution.

For unilateral shelves, it is best to use the asymmetric light distribution.